Let one of our experienced trademark attorneys take care of everything so you don’t have to—including performing a trademark search, providing legal advice, and preparing and filing your application.
$649 + federal fees‡
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The entire trademark filing process from start to finish can be completed quickly in just 3 easy steps—for almost 75% less than the cost of using a traditional offline attorney.*
Don’t be fooled by low priced options from our online competitors. 50% or more of trademark applications they submit are rejected after a 14 month wait for a decision.**
You can count on us—we operate our own law firm with over 30 trademark attorneys, each with years of experience in trademark law.
Our application approval rate is higher than our online competitors, plus we’ve successfully registered over 3 times as many trademarks than all other competitors.**
With attorneys here to help, we make it simple to protect your brand. Working with an attorney increases your chance of success when registering a trademark with the U.S. Patent and Trademark Office (USPTO)
Simply answer some questions about your trademark and your business, and an attorney will get in touch about next steps.
Your attorney will perform a comprehensive trademark search to make sure nothing similar is in use. If there are potential issues, we’ll search a second mark for free.
Once the attorney confirms with you that everything is ready to go, they’ll e-file with the USPTO.
With attorneys here to help, we make it simple to protect your brand. Working with an attorney increases your chance of success when registering a trademark with the U.S. Patent and Trademark Office (USPTO)
A trademark means that a business name, brand name, tagline, logo, symbol, or design is registered with the USPTO, and that its use by others is restricted. Registering a trademark is a legal process of providing protection against competitors who want to copy your branding.
While copyrights and registered trademarks both help protect your intellectual property, they are used for different things.
Copyrights cover creative works such as stories, poems, song lyrics, movies, and even software code.
As soon as you create a piece of art or pen the lyrics of a song, you establish ownership. There is a legal process that you can—and should—use to gain better legal protection.
A person’s copyright lasts for the length of their life plus 70 years. There are different rules for pieces that are created anonymously or under a pseudonym.
Copyrights cover creative works such as stories, poems, song lyrics, movies, and even software code.
While you gain some protection as soon as you start using your brand name and logo, you need to register a trademark with the USPTO to really protect your brand.
As long as you renew your trademark—after the first five years, then every 10—it will not expire.
Using a distinctive phrase connected with your business—such as a slogan, motto, or tagline—can help improve your brand recognition. To prevent other companies from using your phrase, you can register a trademark for it—starting with a comprehensive search. However, not every phrase can be trademarked, not everyone can trademark a phrase, and registration does not provide complete protection. A trademark attorney can advise you on the best next steps for registering a trademark for your particular phrase.
Your application must be filed with the USPTO, and it must include:
You can register a trademark for a logo that includes your name, but the logo and name together will be considered one trademark. If you want them protected individually, you’ll need to file two applications. Using your logo does automatically give you common law trademark protection—but for full legal protection, you should file a trademark application. There are many nuances in the trademark registration process so it’s always helpful to get guidance from a trademark attorney.
To avoid delays in the trademark registration process, here are some potential roadblocks to trademark registration you should be aware of:
Trademarks can be rejected when your name is too similar to another registered mark or one that’s pending. This is because consumers could get confused and mistakenly believe they come from the same source. That’s why every trademark application must specify the type of goods or services where that trademark will be used.
If you choose to work with a traditional attorney on a trademark application, expect to pay an hourly rate for their services in addition to the USPTO filing fees.
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if the other mark is used for different products or services, it might be possible because consumers may not be confused about who sells what. For example, Delta Dental, Delta Air Lines, and Delta Faucet Company coexist as business names because the products are different enough to prevent consumer confusion.
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